A few landing page principles

July 6, 2010 in Landing Pages

Don't over-complicate things, a successful landing page is simple and focused. 

When visitors land on your page, they have a few questions in mind, and your landing page should answer them.

  1. Does it offer what I need?
  2. What does it look like?
  3. How much does it cost?

    And before they act, they also want to know:
  4. Can I trust you?

Finally, they need a way to convert. This should not be hard to find, do, or figure out. 

A old designer trick that works well here is to sit back and squint your eyes at your landing page and see if it's obvious how to act. I've taken a few successful landing pages with different conversion methods, and done some of that work for you to illustrate you what I mean. As you look over these page screenshots, is it obvious how to convert?

Dropbox

  Invoicebubble
 

Madsencycles
 

Tumblr
 

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thats why i only prefer to land to home page which is always good.

Posted by: Magento Themes | Dec 3, 2010 12:07:20 PM

the 1st sentence itself is very straight-to-the-point

hmmm i disagree though in using the homepage as landing page, but there are cases in which the best option for a landing page is the home only. on such instances, you really have no better choice.

Posted by: wordpress development | Jan 3, 2011 8:56:00 AM

Nice post. I think tumblr has the best landing page. Sleek and simple - easy to navigate and understand about the service. It reminds me the Twitter design scheme.

Posted by: live chat support software | Jan 9, 2011 10:48:25 AM

I think Tumbler and Dropbox did the best job at making a call to action.

Posted by: Jeff124 | Oct 16, 2011 11:53:50 AM