crowdSPRING

January 21, 2009 in 5 out of 5 stars, Hiring

What is it?

crowdSPRING: A marketplace where someone in need of creative services (say, a logo or website design – most requests appear to be for logos) can post what they need, when they need it and how much they want to pay. Once posted, designers (called “creatives”) from around the world (about half in the US, half outside the US) will submit actual work – not bids or proposals – for the buyer to review. As the submissions come in, buyers are able to review, sort, rate, provide feedback and collaborate with creatives until they find the "the one." The buyer then picks the winner, and the winner gets the project payment. 

Who makes it?

crowdSPRING, LLC

Why is it the killerest?

When I first heard about this service, my hackles went up. But the more I thought about it, the more I realized that crowdSPRING fills a real need. There is a market of folks who think $500 is a lot to spend on a website. In my experience, these folks are not typically well-served. I can't afford to work with them, and they can't afford to work with me. So usually they end up hiring an amateur/hobbyist and the results they get are extremely hit and miss.

crowdSPRING seeks to fill that niche. As of this posting, there are 12,181 creatives registered on crowdSPRING. In looking through the next 20 project about to close, it looks like the average number of creative submissions per project is 55. That’s 55 different options to choose from. Compare that to the handful you get if you try one of the outfits buying ads on this page.

While this can be an attractive option for budget-conscious startups, crowdSPRING are careful to protect their providers/creatives as well. Each project is started with the project fee put in escrow and awarded without exception to one of the providers if the project gets at least 25 submissions. Both parties enter into a written legal contract (provided free and customized by crowdSPRING) with the intellectual property of the provider protected, and ownership transferring only from the winning provider when the project ends. Logo projects can be no less than $150 (most end up around $300), and website designs (uncoded), no less than $400.

They also have a “Pro” service for higher end work (projects starting at $1,000) which have constructs for privacy and include NDAs.

They’ve really done a great job of laying out all the necessary elements for this to be successful for both parties. The website is easy to use, and very well done. The whole process is carefully thought out and constructed.

As startups try to take advantage of the current economic conditions to get ahead, looking seriously at crowdSPRING for early creative work is an attractive option.

What could be improved?

Hard to find anything. These guys are hitting on some incendiary topics to be sure, but they appear to be forging these waters with careful thought and respect for all parties involved. I don’t personally think they’re hurting the mid or high-end design market – most of these buyers couldn’t afford it anyway, and most designers wouldn’t want them as clients. For a vigorous back-and-forth with the community on these issues, see this discussion on the 37signals blog with one of the co-founders.

How much does it cost?

They take another 15% of the project price from the buyer. So a $300 logo job costs you $345.

Rating?

Reviewed by Carson McComas

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Hi Carson,

Thanks for taking the time to check us out and really get to know us and our site. We definitely appreciate your kind words and vote of confidence in us. Know this, we are continually working to get better at listening to the community, improving our product model, and overall being cool dudes (we are currently female-less at the moment). If anyone would like to know more about us. Just hit me up on twitter @crowdSPRING or email me at [email protected].

Thanks again,
Stu