Advanced Google Analytics: Conversion Goals Wrapup

June 5, 2008 in Analytics, Expert Advice

If you're not using Google Analytics, you're missing out. It's ridiculously powerful, informative, easy to set up, and it's free. If you're serious at all about your web efforts, you need to be using it.

I just finished up a series teaching you how to take Google Analytics beyond the very basic setup. In it I cover the use of Conversion Goals that help you go beyond tracking page views, to tracking desired visitor actions like making a purchase, filling out a form, signing up for an account, joining an email list, etc.

Here are quick links to the full guide:

1. Part One: Basics of goal set up. What they are, how they work, how to set yours up today.
2. Part Two: Setting up Funnels. Learn how many people start the goal conversion process, how many finish, and where the stragglers stop progressing.
3. Part Three: Tracking goals with no distinct associated pageview. Let's say you want to track a software download, or your goal doesn't have a unique page at the end.
4. Part Four: Tracking income from your goals. Beef up your analytics with information about exactly how your web traffic is impacting your bottom line.

My hope is that you'll utilize this valuable resource to improve your chances of success. Best of luck friend.

p.s. I've had a couple people ask, and if this is all overwhelming and you'd rather just hire me to set it all up for you, drop me a note.

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Sensational tips! Have been trying to do this for ages. The goal tracking Javascript parts were near impossible to piece together from the support docs.