Happy Links - Ecommerce Best Practices Edition
April 8, 2008 in Happy LinksI struck gold finding this blog packed with great information for those in online retail. (via)
A few examples:
- Welcome Email Usability Tips for Online Retailers
An excellent and thorough analysis of the subscription practices of 118 of the largest etailers. (42% used HTML layouts, 15% offered incentives like free shipping on next order). - Registration Usability - 87 Registration Forms Tested
This report discusses common fields requested during registration and how often they are used (e.g. Required First / Last Name - 54%, Required Birthday - 7%), discusses the ideal registration form length (as simple as possible, natch, but be creative if you need a lot of info), and ends with 13 registration form usability tips (e.g. Avoid hiding important information in graphics that look like ads or buttons that can be overlooked). - Losing Customers at the Register: 12 Checkout Blunders
Examples, dead-end receipt pages, and upselling at checkout. - Registration Usability - Permission Email Dos and Donts
In summary, don't send marketing emails to folks who sign up with you, unless they specifically request it. Otherwise you erode trust and lower open rates. She takes a few companies to task, then offers an 8 step checklist (Don’t pre-check the boxes for subscriptions).