Happy Links - Kevin Kelley Edition
March 18, 2008KK has been on some kind of wicked roll with a couple must-read essays.
- 1,000 True Fans
This mind-opening case for building a successful business by reaching the conceivable goal of having 1,000 true fans is at once exhilarating, motivating, and inspiring. I read it two weeks ago and I can't stop thinking about it. He confines his essay to artists, but I think it can easily be applied to what many of you are doing, "artistic" or not. It's the flip-side of The Long Tail and it's sure to get you thinking. - Better Than Free
Another gem making the case that the Internet is a giant copying machine dismantling previous models of selling copies of something. As such "When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable." He then goes on to outline eight things which can not be copied, and can therefore be sold. They are Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, and Findability. He conspicuously leaves out advertising, which he addresses at the end of the essay.
Re 1,000 true fans: Amazingly inspiring, thanks for sharing.
In fact, this is what Apple has done over the years. They have loyal "fans" who will still buy the company's products even when they have a dud or two. They *anticipate* new products coming out.
Good model to follow.
Posted by: David | Mar 25, 2008 1:59:21 PM
Re 1,000 true fans: Amazingly inspiring, thanks for sharing.
In fact, this is what Apple has done over the years. They have loyal "fans" who will still buy the company's products even when they have a dud or two. They *anticipate* new products coming out.
Good model to follow.
Posted by: David | Mar 25, 2008 1:59:45 PM
Great post, thanks for sharing!
Posted by: Terra Andersen | Apr 1, 2008 9:04:03 PM
Wow, great read. Loved it. Thanks.
Posted by: Dave | Apr 3, 2008 9:37:34 AM