Happy Links - best of Seth Godin edition

December 4, 2007 in Happy Links

• The Scarcity Shortage
  Thought provoking piece pointing out that we're running out of scarcity, which traditionally has been the cornerstone of our economy. He offers some ideas on what to do about it... and what not to do about it "the worst strategy is whining--about copyright laws and fair trade and how hard you've worked to get to where you are. Whining is rarely a successful response to anything. Instead, start by acknowledging that most of the profit from your business is going to disappear soon."
• How to make a PowerPoint chart
  As a master presenter himself, Seth took on Power Point years go with Really Bad Powerpoint and now offers this updated installment. "Sooner or later, you're going to be tempted to use actual data in a presentation. Powerpoint makes it easy, and it also tempts you to do it completely wrong. Here are some ideas to help."
• How to create a great website
  Yes, surprisingly, most of us still don't get it.  And it's still a good reminder for the rest of you.
  "1. Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker." Ten principles in all.
• The caricature of your brand
  No really, it can be a good thing. Killer marketing advice.
• The opposite
  Do you know who your opposite is?

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I read "Small is the New Big" a few months ago. It's a great collection of some of his best blogs posts. Yours is a fine collection too, and from both I feel he would also agree with Hugh Macleod's concept of Global Microbrands, which is all about doing big things with small teams, or one individual.