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Happy Links
June 26, 2007 in Happy LinksRandom Gems:
- No Plan, No Capital, No Model...No Problem. Guy Kawasaki moderates a discussion with 5 no-VC-needed startups including our buddy Markus Frind. Great stuff all around. The standout was James Hong of HotorNot.com with his stories of making it happen, not just without VC funding, but without any money of any kind.
- Guy interviews Jeffrey Kalmikoff of Threadless. Another group of untrained guys who followed their gut and are now a ridiculous success (selling 80-90K tee shirts/month).
- Seth tells us how to make a million dollars. It's not $1 from a million people (too hard to reach that many) but more like $10K from 100 organizations, push though "the dip" and dominate through excellence.
- The Ebb and Flow of Social Networking is an insightful little observation for those of you (us) fixing to make hay with the social networking phenomena. (That site distorts the graph, see it clearly here).
Adwords Optimizer
June 11, 2007 in 3 out of 5 stars, Analytics, SEO/SEMAdwords Optimizer: A tool to help you fine tune your AdWords ads. MindValley LC It's simple, it's free, and it works. Savvy AdWords users write two or more ads for a given ad group. Google then uses both ads and you can learn which ad performs the best by watching the CTR (click through rate) and conversion over time. Adwords Optimizer sends you a daily report of how your different ads are performing and which one has the best CTR, then offers suggestions for improving. It's a simple thing, and something you can do by hand-checking your AdWords account every day and keeping track, but Adwords Optimizer makes a tedious thing you should do every day (but probably don't because it's tedious) very simple. I wish I could view a back history of my reports. If you save all the emails you get, you have a crude history, but I'd like a screen where it listed all my reports so I could view past ones. It's a bit sparse on metrics (but it does provide what it promises to provide). Update: The signup process they suggest is confusing and lame, you can signup here. Reviewed by Carson McComasWhat is it?
Who makes it?
Why is it the killerest?
What could be improved?
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